
Meet Ed and Sue Mercer. They started Lakes Region Marketing with one clear goal: to help local businesses grow without making marketing confusing or overwhelming. They understand how important it is to be seen, trusted, and remembered—especially in today’s Meet Ed and Sue Mercer. They started Lakes Region Marketing because they genuinely enjoy helping local businesses succeed—without the stress or confusion that often comes with marketing.
Ed has spent decades behind the camera, telling stories through photography, video, and drone work that help businesses and properties stand out. He also enjoys exploring new technology and AI tools that make marketing more efficient and effective. Sue brings creativity, organization, and a sharp eye for design to everything she does, from building clean, easy-to-use websites to creating beautiful ads for the Online Lakes Region Area Guide.
Together, they take a hands-on, personal approach to every project. They care deeply about the Lakes Region and the people who live and work here, and they treat each business they work with as if it were their own.
The Lakes Region Online Area Guide is a digital directory of trusted local businesses created for residents, seasonal homeowners, and visitors who want to easily find and support Lakes Region businesses.
Printed guides often sit unnoticed on counters. Our online guide is actively promoted, easy to access on any device, and available year-round—keeping your business visible long after a printed guide would be gone.
Each ad includes a professionally designed listing, your business information, and clickable contact links. Updates can be made during the year if your information changes.
All advertisements run for a full 12 months, giving your business consistent, long-term exposure without monthly fees.
In addition to the guide, we promote it weekly on social media across 40+ local Facebook groups with over 350,000 combined members. The guide is also featured in our weekly newsletter, one advertiser is highlighted as Business of the Week, and all new advertisers are announced with a dedicated post showing their ad.
Yes. The guide is designed specifically to support local, independently owned businesses that want simple, affordable, and effective exposure without managing ads themselves.
